Driving growth and efficiency through CRM systems and automations.

Have a project in mind? I'd love to hear about it.

Selected Work

Professional Summary

Introduction

Hi, I'm Nicole—CRM & Automation Specialist with 10+ years of experience building customer journeys and marketing systems for brands like Disney, Sony Pictures, and the U.S. Army.

I help businesses streamline their backend and scale their marketing through smart CRM strategy, multi-touchpoint campaigns, and efficient automation. From Salesforce to GoHighLevel, I’ve led platform migrations, journey builds, and full-system implementations across teams and timelines.

My approach combines technical depth with a human-centered mindset. I build systems that align with both campaign goals and long-term business growth—because the right framework doesn’t just work, it evolves.

Let’s connect and explore how I can support your CRM goals.

Expertise & Specialties

CRM Operations Architect

• SFMC Implementation & Strategy
• Data-Driven Decision Making
• CRM migration & optimization across teams
• Cross-Functional Team Leadership

Email Marketing & Automation

• Dynamic Content Development
• Automation Workflow Design
• Campaign Performance Analysis
• Deliverability and performance analysis

Work Experience

RELEVANT Experience

CRM & Automation Consultant

Independent Consultant

Developed and implemented custom CRM solutions for small to mid-sized businesses across coaching, wellness, e-commerce, and service-based industries.Automated multi-channel nurturing, boosting engagement 20%.

CRM & Email Marketing Developer

Rapp Collins Agency

Rapp Collins Agency, Los Angeles, CA

Led CRM strategies for The U.S. Army, Toyota, and Palforzia, supporting large-scale platform migrations and automation workflows.

CRM & Email Marketing Consultant

Disney ABC Television Group

Disney ABC Television Group, Burbank, CA

Managed CRM strategies for ABC TV & News, Disney Channel, Freeform, General Hospital, Jimmy Kimmel Live!, Millionaire, and Radio Disney.

CRM & Email Marketing Consultant

Sony Pictures Entertainment

Managed CRM strategies for Affirm Films, Home Entertainment, Jeopardy, Wheel of Fortune, Sony TV, and Theatrical.

Education

Bachelor of Arts in Communications

University of Washington, Seattle, WA | 2006

User Experience Design Certification

General Assembly, Los Angeles | 2016

Strategic Partner Certification

True North Online Academy | 2025

TECH STACK

  • Framer

  • Figma

  • Photoshop

  • Illustrator

  • HTML

  • CSS

  • Framer

  • Figma

  • Photoshop

  • Illustrator

  • HTML

  • CSS

My Services

Services

Done-for-You CRM & Email System Build

Starts at $1,400

For growing teams and service providers who want a clean, automated CRM and email system built from the ground up. This package includes full journey mapping, one strategic email sequence, segmentation, automation logic, and campaign-ready assets—set up in Salesforce Marketing Cloud, Kajabi, or GoHighLevel. Designed to save you time, increase conversions, and keep your audience engaged.

90-Day CRM Strategy & Execution Partnership

Starts at $2,000

For businesses who need more than a setup—I become your go-to CRM partner for three months. Together, we’ll refine your backend, optimize your Salesforce automations, and launch campaigns that convert. Includes weekly strategy sessions, journey optimization, new automation builds, and hands-on execution support.

Testimonials

  • "Nicole is a standout professional who takes initiative, is hands-on with campaign execution, and offers solid strategic marketing advice."

    Helen P.

    Digital Marketing Professional

  • "With her help, we were able to take our team to the next level. She was always a team player -- willing to lend a helping hand on a client analysis or presentation. Her creativity and passion always had a way of shining through."

    Ryan D.

    Customer Success Professional

  • "Nicole has been my lifesaver helping me streamline systems + processes in my backend. She came onto the team this summer + has been taking so much off my plate that I simply cannot wrap my head around. "

    Kiki R.

    Wellness Coach

  • "Nicole is a standout professional who takes initiative, is hands-on with campaign execution, and offers solid strategic marketing advice."

    Helen P.

    Digital Marketing Professional

  • "With her help, we were able to take our team to the next level. She was always a team player -- willing to lend a helping hand on a client analysis or presentation. Her creativity and passion always had a way of shining through."

    Ryan D.

    Customer Success Professional

  • "Nicole has been my lifesaver helping me streamline systems + processes in my backend. She came onto the team this summer + has been taking so much off my plate that I simply cannot wrap my head around. "

    Kiki R.

    Wellness Coach

  • "Nicole is a standout professional who takes initiative, is hands-on with campaign execution, and offers solid strategic marketing advice."

    Helen P.

    Digital Marketing Professional

  • "With her help, we were able to take our team to the next level. She was always a team player -- willing to lend a helping hand on a client analysis or presentation. Her creativity and passion always had a way of shining through."

    Ryan D.

    Customer Success Professional

  • "Nicole has been my lifesaver helping me streamline systems + processes in my backend. She came onto the team this summer + has been taking so much off my plate that I simply cannot wrap my head around. "

    Kiki R.

    Wellness Coach