Driving growth and efficiency through CRM systems and automations.
Have a project in mind? I'd love to hear about it.
Selected Work
Professional Summary
Introduction
Hi, I'm Nicole—CRM & Automation Specialist with 10+ years of experience building customer journeys and marketing systems for brands like Disney, Sony Pictures, and the U.S. Army.
I help businesses streamline their backend and scale their marketing through smart CRM strategy, multi-touchpoint campaigns, and efficient automation. From Salesforce to GoHighLevel, I’ve led platform migrations, journey builds, and full-system implementations across teams and timelines.
My approach combines technical depth with a human-centered mindset. I build systems that align with both campaign goals and long-term business growth—because the right framework doesn’t just work, it evolves.
Let’s connect and explore how I can support your CRM goals.
Expertise & Specialties
CRM Operations Architect
• SFMC Implementation & Strategy
• Data-Driven Decision Making
• CRM migration & optimization across teams
• Cross-Functional Team Leadership
Email Marketing & Automation
• Dynamic Content Development
• Automation Workflow Design
• Campaign Performance Analysis
• Deliverability and performance analysis
Work Experience
RELEVANT Experience
CRM & Automation Consultant
Independent Consultant
Developed and implemented custom CRM solutions for small to mid-sized businesses across coaching, wellness, e-commerce, and service-based industries.Automated multi-channel nurturing, boosting engagement 20%.
CRM & Email Marketing Developer
Led CRM strategies for The U.S. Army, Toyota, and Palforzia, supporting large-scale platform migrations and automation workflows.
CRM & Email Marketing Consultant
Managed CRM strategies for ABC TV & News, Disney Channel, Freeform, General Hospital, Jimmy Kimmel Live!, Millionaire, and Radio Disney.
CRM & Email Marketing Consultant
Sony Pictures Entertainment
Managed CRM strategies for Affirm Films, Home Entertainment, Jeopardy, Wheel of Fortune, Sony TV, and Theatrical.
Education
Bachelor of Arts in Communications
University of Washington, Seattle, WA | 2006
User Experience Design Certification
General Assembly, Los Angeles | 2016
Strategic Partner Certification
True North Online Academy | 2025
TECH STACK
My Services
Services
Done-for-You CRM & Email System Build
Starts at $1,400
For growing teams and service providers who want a clean, automated CRM and email system built from the ground up. This package includes full journey mapping, one strategic email sequence, segmentation, automation logic, and campaign-ready assets—set up in Salesforce Marketing Cloud, Kajabi, or GoHighLevel. Designed to save you time, increase conversions, and keep your audience engaged.
90-Day CRM Strategy & Execution Partnership
Starts at $2,000
For businesses who need more than a setup—I become your go-to CRM partner for three months. Together, we’ll refine your backend, optimize your Salesforce automations, and launch campaigns that convert. Includes weekly strategy sessions, journey optimization, new automation builds, and hands-on execution support.