Bachelor Fantasy League
Portfolio
2019
Project Overview
I developed and executed a comprehensive email marketing strategy for Bachelor Fantasy League, focusing on audience engagement and event anticipation. The project involved creating dynamic content with real-time elements, strategic audience segmentation, and visually cohesive design that aligned with the brand's playful yet sleek aesthetic.
The Problem
Bachelor Fantasy League needed to generate excitement and increase participation for their upcoming season. They required a solution that would convert casual viewers into active participants while re-engaging past players. Their previous email campaigns lacked personalization and real-time elements, resulting in lower open rates and minimal conversion. Additionally, their existing templates weren't optimized for mobile viewing, creating inconsistent user experiences across devices.
The Solution
I approached this challenge by developing a multi-faceted email strategy:
Dynamic Content Integration: Created a custom countdown timer that updated in real-time when recipients opened emails, creating urgency and excitement for the season premiere.
Audience Segmentation: Developed targeted audience segments based on past participation patterns and viewing preferences, allowing for personalized messaging that resonated with specific viewer behaviors.
Responsive Design Implementation: Designed a visually compelling template that maintained brand consistency while ensuring perfect rendering across all devices and email clients.
Strategic Deployment: Orchestrated a carefully timed release schedule that built anticipation leading up to the event, with each email revealing new information about the upcoming season.
