Disney
Portfolio
2019
Project Overview
I managed the development and execution of an email marketing campaign for a Disney streaming service initiative. Working closely with agency partners for technical development, I oversaw the creative direction, technical requirements, and ultimately implemented the campaign through Salesforce Marketing Cloud.
The Problem
Disney needed to drive awareness and subscriptions for their streaming service across a diverse audience base. The campaign required sophisticated personalization and visual elements that would uphold Disney's premium brand standards while delivering technical performance across all devices. The challenge was balancing beautiful design with technical functionality while coordinating between multiple stakeholders.
The Solution
I took a collaborative yet directive approach to bringing this campaign to life:
Strategic Partnership Management: Collaborated with agency partners to develop technical specifications and creative briefs that aligned with both marketing objectives and technical capabilities.
Technical Direction: Provided clear guidance on personalization requirements, responsive design needs, and interactive elements while ensuring they met Salesforce Marketing Cloud's technical parameters.
Quality Assurance Oversight: Implemented a rigorous review process to ensure all creative and technical elements met Disney's brand standards and performed flawlessly across devices.
Salesforce Implementation: Configured the campaign within Salesforce Marketing Cloud, setting up audience segments, content variations, testing protocols, and deployment schedules.
Performance Monitoring Framework: Established real-time monitoring systems to track campaign performance from launch, allowing for responsive adjustments to maximize impact.
