U.S. Army
Portfolio
2023
Project Overview
I completely reimagined the US Army's email recruitment templates, handling all coding aspects while focusing on modernization and standardization. The project involved creating responsive designs that better represented the Army's brand while establishing a consistent system that could scale efficiently within their new CRM infrastructure.
The Problem
The US Army was working with outdated email templates that failed to engage today's recruitment prospects. Their existing templates lacked visual appeal, weren't mobile-responsive, and required excessive time to modify for each campaign. Additionally, they were migrating to a new CRM system and needed templates that would function properly in the updated environment.
The Solution
Rebuilt custom HTML/CSS templates aligned with Army brand and modern design standards
Created a mobile-first responsive framework for seamless viewing across all devices
Developed modular components for flexible, reusable campaign layouts
Collaborated with technical team to integrate templates into CRM system
Produced clear documentation and training for internal marketing team usage
